The goal was to create a playful, bold & fun brand within the socials that Katrina followed, loved and lived by.
We decided on these colours as they represented playfulness, boldness & fun, the three main focal points of the brand’s voice.
The brand style guide sounds formal here, but the shoe fits. A playful company still needs to stay on track. It’s easy to get lost amongst social media, Etsy and just being badass. This booklet prevents that. Minus the badass!
This was a fun & freeing project. I love the juicy direction we took. I liked that I wouldn’t be the ‘go-to’ designer to do this style; it challenged me, which is something I’m always searching for. Any ‘style’ is achieved with a good process & discovery.
Chris understood my brand from the first conversation we had. He created a logo package and in depth style guide which included packaging design, colour palettes and photography guides. Happy with his work is an understatement!