The goal was to create a brand that was playful, bold & fun within the socials that Katrina followed, loved and lived by.
We decided on these colours as they represented playfulness, boldness & fun, the three main focal points of the brands voice.
Brand style guide sounds a little formal here but the shoe fits. A playful company still needs to stay on track, it’s easy to get lost amongst social media and Etsy and just being badass. This booklet prevents that. Minus the badass!
This was a fun & freeing project. I love the juicy direction we took. What I really liked personally is that I wouldn’t be the ‘go to’ designer to do this style, it challenged me, which is something I’m always searching for. Any style is achieved with a good process & discovery.
Chris understood my brand from the first conversation we had. He created a logo package and in depth style guide which included packaging design, colour palettes and photography guides. Happy with his work is an understatement!