Branding Strategy Process

PRO-
CESS

Branding
Design
Creative

PRO- CESS

Branding Design Creative

Branding Design Process

Informative

Emphatic

Entertaining

Memorable

= VALUE

Brand Identity:

Discovery

A casual, no commitment chat via e-mail, phone, Messenger or WhatsApp.

/ /  Dealers choice?

Pre-commitment

lightening bolt logo icon in orange

Proposal

A document that outlines the tasks, timeline, costings & deliverables.

01

lightening bolt logo icon in green

Contract

Nothing too terrifying. You’re not signing your life away. Half the project cost up front.

02

lightening bolt logo icon in purple

Agenda

Action plan. Mini deadlines to stay on track and ical events booked in to fit your busy schedule.

03

Worksheet /
Walk through / Exercises

Profiles, Mission, Goals, Story, What, How, Who, Why...

A deep dive into pain points & bridges to cross. Lots of things to paint your picture, which overall gives us a strong brand identity & consumer base to work from.

Brand Strategy

Moodboards

I narrow down the design scope by creating a selection of mood boards using design elements. Because healthy to you, is different to someone in Texas.

moodboads with colour swatches and typography

Stylescapes

The bridge between design thinking and visual design.

lightening bolt logo icon in black

Summary

07

Brand Identity:

Logo process

The brand is the foundation of a company and the logo is the visual shortcut. A logo package should be simple, memorable and versatile.

Logo Design

Brand Identity:

Brand Guidelines

All the findings from the project summarised together nicely. A clear set of standards to communicate your brand. Consistency & clarity is the key to success.

/ / These are the main points of my process, however, I do cater to you and your business.

Style Guide

Enquires, feedback, collabs, music and tv suggestions are welcomed